McDonalds is in a spot of bother around the world. People’s tastes have evolved and refined, there are all kinds of more substantial fast food offerings around, and maybe the humble cheeseburger is less embedded in the brains of the world’s #Millennials.
So what’s the solution, when consumers are craving something healthier, more sustainable, more hip, more now? A BIG-ASS BURGER, DELIVERED DIRECT TO YOUR CHOMP HOLE.
They’re trialling a new burger in Texas and Ohio called the Grand Mac – basically a regular Big Mac, but bigger. It’s apparently a third of a pound of beef, plus two pieces of cheese and a larger bun.
Think that consumers want a wider range of flavours, more interesting ingredients, a fresh revamp? No! They want an enormous burger they can cram in their mouths forever!
It’s not the first market Maccas is trying to dramatically upsize in – I guess the heat is off after ‘Supersize Me‘. They’ve trialled the Grand Big Mac in Spain, featuring bacon.
Grand Big Mac with BACON – coming to McD’s Spain from 18th Sept. @BurgerBusiness pic.twitter.com/OXMYwNinFk
— Burger Lad® (@Burger_Lad) September 16, 2015
They’re also trying all-you-can-eat fries in Missouri and something called the Giga Burger in Japan, the details of which I dare not even try to comprehend.
So there ya have it. Guess the health food attempts are over and it’s all about acknowledging that death is imminent for us all.
Source: The Telegraph.
Photo: Pulp Fiction.
