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YouTube is holding beauty vlogger James Charles accountable amid his recent allegations by restricting him from making bank off their platform for the time being.

ICYMI: James Charles, one of YouTube’s most successful content creators, recently apologised for flirting with underaged fans on Snapchat, admitting that he “fucked up”.

In a statement to Insider, YouTube said it applied its “creator responsibility policy” to Charles’ channel, and have demonetised his page indefinitely, although they did not say when or if this will be reversed.

James Charles boasts more than 25.5 million subscribers and has earned a heap of beauty sponsorship deals from the success of his content.

James Charles promoting his Morphe palette. (Credit: Morphe)

One such brand, Morphe, severed ties with Charles shortly after the video. The cosmetics company, and Charles’ primary beauty sponsor, received mass backlash from customers for promoting the YouTuber amid the allegations.

In a statement responding to Morphe, Charles wrote: “Since posting that video, many other people have come forward with a series of misleading stories and false allegations which have been reported on by many people, creators, and news outlets.”

In an April 1 video on his YouTube channel called “holding myself accountable,” Charles addressed two sexting accusations he said were made by 16-year-olds, saying that the interactions with the boys “should have never happened.” He also alleged the accusers lied about their ages.

“I want to make it really, really clear that I fully understand my actions and how they are wrong. There are no excuses for them and I don’t plan on making any in this video, either,” he said.

One of the 16-year-olds told Insider that he did not lie about his age to James.

When he first learned of the allegations, James said he initially wanted to make another video with receipts, like he usually does, but ultimately realised that none of that mattered because he “fucked up”.

“I need to take accountability for my actions and ultimately apologise to the people who were affected by them,” he said.

“These conversations should have never happened, point blank, period. There is no excuse for it, there is no ifs, ands, or buts, and I take full responsibility for that.”

Have a watch of the video below: