That’s not necessarily a bad thing, but there is the possibility the fest’s vibe could be altered. With international power comes international acts, and AJ Maddah – yeah, him – said the fests’ likelihood to use local boutique promoters “will probably change going forward.”
However, Secret Sounds’ Jess Ducrou told Hack her company has been able to maintain creative control over proceedings. She said “there’s no pressure to put on more commercial artists because of [Live Nation’s] touring arm.
“They’re partnering with us to do what we do.“We feel confident we will be able to maintain the integrity of Splendour and Falls.”
“It’s been going on for a few years. It just gets worse and worse. More and more companies are being bought up by the likes of Live Nation – it ends up like Coles and Woollies.”