One of the cool things about 2016 is that if you want to be thoroughly repulsed by the production process behind your favourite things, there are a million videos out there to help you along. All this chatter about ‘ethical supply chains’ barely covers the fact that nothing is good, everything sucks, and all industrial processes are a little bit fucked.
Here’s your latest! A trailer for a new Belgian show ‘Over Eten’ shows – in reverse – the production of the humble gummy lolly. All the way backwards from popping into your mouth, through the creation to gelatine, back to a real pig.
If you’re squeamish about butchering, maybe don’t watch it.
The truly delicious description of the show is as follows:
‘Over Eten’ (On Food) is a tv show focussing on our present knowledge about food, produced by the news department of Flemish public broadcaster VRT, Belgium. This ‘Gelatine’ video tells the reversed story of how gelatine candy is actually produced. Starting from wrapped candy, going all the way back to the living pig. Just by showing a series of reversed images it reveals a detailed and truthful story on daily foods and its origin. This video ‘Gelatine’ is one in a series of reversed stories on sugar, crisps, black pudding, rabbit stew, lamb burger, pastry and mozzarella. credits for ‘Gelatine’: director Alina Kneepkens, research Greet Verhaert, editor in chief Bart Mutton.
Ahh… yum yum.