We reported on Telstra’s expensive youth directed re-branding earlier in the week. However, $ 3 million on a logo seems like a pretty good investment when compared with the undisclosed amount they’re paying to bring out Rebecca Black.
You can just picture it now, ten or so executive types sitting around a boardroom table asking what the youth are into these days. Then someone pulls up ‘Friday’ on YouTube, one really old guy says, “that sounds sick.” Everyone else is impressed by his use of youth vernacular, then decide this girl must be; “one truly sick young lady.” Black, who’s album is apparently out next month, says: “This is the best thing since microwaveable popcorn.”
We do however; have unconfirmed reports that the ‘chick chick boom’ girl, and Corey Worthington are signing deals with rival communications providers, as the race to impress the youth of Australia heats up.
