Taylor Swift’s new song ‘ME!’ may have gone gangbusters on the charts but it was met with a mixed response from fans and critics who took issue with its light and fluffy nature and basic lyrics.
But while the song was a farcry from her most recent bops, Swift has explained that it was her intention for the song to be an absolute cheesy, cheese-filled cheese-fest.
“With this song, we really just wanted to have this song not really be fully taking itself seriously,” Swift told The Hit Network’s Carrie and Tommy.
“So the lyrics — that’s a tone decision we made in the studio. We were literally were like, okay, let’s say ‘Hey, kids! Spelling is fun’ because we want everyone to know that this song is not really serious because it’s not, like, a serious love song.”
The thing is, she’s done non-serious love songs in the past AKA ‘Blank Space’ where she basically took the piss out of love and the way she is in her relationships and it was an award-winning masterpiece with an 11/10 video and genius lyrics that did not include Sesame Street-esque sentiments.
hEy KiDs SpElLiNg Is FuN
Speaking to Robin Roberts prior to the release, Swift said, “’ME!’ is a song about embracing your individuality, and really celebrating it, and owning it.”
“With a pop song we have the ability to get a melody stuck in people’s heads and I just want it to be one that makes them feel better about themselves.”
The music video, which features collaborator Brendon Urie, smashed a YouTube record, becoming the most-watched visual from a solo or female artist in history, beating Ariana Grande’s ‘Thank U, Next’.
With 65.2 million views, congratulations @taylorswift13 + @taylornation13 on breaking the record for highest female and solo 24-hour debut for any music video on @YouTube 🎉 https://t.co/yY6GkcuILa pic.twitter.com/wlKZ4zyHOk
— YouTube Music (@youtubemusic) April 28, 2019
Here’s hoping the upcoming seventh album isn’t all sunshine and lollipops though.
I need my sassy, moody and emotional Taylor, damn it.