New Balance Wrangle Hustlers For New Campaign

New Balance’s NB574 project profiles five Australian creatives who you could loosely call “hustlers”. Featured creatives include art director and graphic designer Tristan Ceddia who juggles The Serps and The Blackmail (read their typically great March issue here) alongside his day job at Ksubi, Brisbane based graffiti artist turned Grand Scheme designer Jimmy Bliggs, Melbourne painter Meggs, polymath burger purveyor Raph Rashid and Gold Fields guitarist Vinci Andanar.

The project tells each creative’s story via a photo series and a four part video documentary which will be released on NB574.com over the next four months. Watch the first installment below…

TRISTAN CEDDIA

JIMMY BLIGGS

MEGGS

VINCI ANDANAR

RAPH RASHID

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