We know nothing about “augmented reality” except that it’s not the combination of augmented breasts and reality television – that would be “breast television”. So when Sydney five piece Lost Valentinos launched the world’s first truly interactive Augmented Reality music video for new single Nightmoves, we were both excited and confused. If like us, you’re a digital dumb ass the video below may help you understand…
Etcetc Managing Director, Andrew Jackson explains the project as ‘An experience that’s definitely new to most of us, and represents the endless possibilities for creative interaction between artists and fans that new technologies allow’. Or in other words the project allows fans to record their own customized music videos by capturing band members performing the track anywhere they like. This means you can create creepy Deliverance style scenarios from the comfort of your own home and you don’t even need to drug or abduct any member of Lost Valentinos to do so! How great is that?
