Jack White Re-Invents The Record On New LP

Jack White‘s new album Lazaretto is set to drop in a little over a month (June 10) and to get you excited – or at least somewhat interested – he’s released a video detailing all the weird shit the vinyl Ultra LP will be able to do. And boy, is it a lot.

In the video White and Third Man Records’ Ben Blackwell explain that the vinyl will play at three speeds, include hidden bonus tracks, locked grooves and “dual-groove” intros:

“Dual groove”, for the uninitiated, means that you’ll hear Side B opener “Just One Drink” differently depending on where you drop the needle. It’ll play either an acoustic intro or an electric one, before merging into the main track.

Side A of the album will play from the inside out, and the record also includes songs hidden under the center label and a hologram etching. Here’s the full list of bells & whistles from Third Man’s website:

– 180 gram vinyl
– 2 vinyl-only hidden tracks hidden beneath the center labels
– 1 hidden track plays at 78 RPM, one plays at 45 RPM, making this a 3-speed record
– Side A plays from the inside out

Dual-groove technology: plays an electric or acoustic intro for “Just
One Drink” depending on where needle is dropped. The grooves meet for
the body of the song.
– Matte finish on Side B, giving the appearance of an un-played 78 RPM record
– Both sides end with locked grooves
– Vinyl pressed in seldom-used flat-edged format

Dead wax area on Side A contains a hand-etched hologram by Tristan Duke
of Infinity Light Science, the first of its kind on a vinyl record
– Absolutely zero compression used during recording, mixing and mastering
– Different running order from the CD/digital version
– LP utilizes some mixes different from those used on CD and digital version

The Ultra LP release of Lazaretto will be the standard vinyl edition of the album and will reportedly cost the same as a regular LP. But can it bring you a beer? Can it? Can it??

Image via Terry Wyatt for Getty Images Entertainment