Nicki Minaj has officially killed another career milestone, with the announcement today that she has teamed up with Glu, makers of Kim Kardashian Hollywood, for her own official mobile game.
Those who are easily amused and/or distracted by shiny things (cc: nobody that we know …) will soon have the opportunity to tap and/or swipe in the vicinity of Barbz’s digital derrière.
We really are living in a golden age, people.
The announcement came today, as the San Francisco-based company released its second-quarter earning results, and Nicki is just one of the celebrities to be expanding their brand into the official mobile realm.
Action star Jason Statham is also getting a time-wasting app of his own, due to launch in the fourth quarter of this year. Next in line is Katy Perry, followed by Kylie & Kendall Jenner and Britney Spears, before Nicki’s launches mid-next year.
In the crowded mobile gaming market, Glu’s strategy seems to be to wrangle the celebrities with the highest social media following to better spread word about their product – not a bad way to go, all things considered.
In today’s press release, welcoming Nicki to the Glu family, CEO Niccolo de Masi noted that Nicki has over 100 million followers across various platforms, and that the total number of celebrities signed have in excess of 646 million.
Taylor Swift has 61 million followers on Twitter alone, with 40.7 million more on Instagram, and a further 72 million Facebook likes. The only question is – how fucking hard did Glu cry when she turned them down?
Photo: Ida May Astute via Getty Images