You know when someone makes a dick move that’s actually kinda genius at the same time, and you have no choice but to reluctantly concede mad respect? 

That ^ is this > Rami Atherton, a Cali-based real estate agent, hijacked the social media highlights of thousands of Coachella frothers by tricking them into tagging his name.

How? Dude created a fake geo-tag for ‘Coachella — Weekend 1’, which a bunchhhhhh of people added to their posts, before later editing it to the very different ‘Rami Atherton’, with in turn linked back to his real estate firm Nourmand & Associates.

Ballsy Real Estate Agent Hijacks Coachella Geo-Tags With His Own Name

Look, it’s a dodgy-as-hell move – just think of the precious memories now tainted with some random realtor’s name, its tagger losing precious social kudos in the process?

Ballsy Real Estate Agent Hijacks Coachella Geo-Tags With His Own Name

Ballsy Real Estate Agent Hijacks Coachella Geo-Tags With His Own Name

Ballsy Real Estate Agent Hijacks Coachella Geo-Tags With His Own Name

Ballsy Real Estate Agent Hijacks Coachella Geo-Tags With His Own Name

But you have to give the guy props for masterminding a publicity scheme so ballsy; he even set up a second fake location to target ‘Chella-goers of W/E #2, which probably would have worked had some astute fellow not noticed. 

Atherton was contacted by The Hollywood Reporter, who pressed him on whether or not the ‘mix-up’ was actually a press stunt (1000000% was), but he insisted: “No. Absolutely not.”

Ballsy Real Estate Agent Hijacks Coachella Geo-Tags With His Own Name

Source: The Hollywood Reporter.