You know when someone makes a dick move that’s actually kinda genius at the same time, and you have no choice but to reluctantly concede mad respect?
That ^ is this > Rami Atherton, a Cali-based real estate agent, hijacked the social media highlights of thousands of Coachella frothers by tricking them into tagging his name.
How? Dude created a fake geo-tag for ‘Coachella — Weekend 1’, which a bunchhhhhh of people added to their posts, before later editing it to the very different ‘Rami Atherton’, with in turn linked back to his real estate firm Nourmand & Associates.
Look, it’s a dodgy-as-hell move – just think of the precious memories now tainted with some random realtor’s name, its tagger losing precious social kudos in the process?
But you have to give the guy props for masterminding a publicity scheme so ballsy; he even set up a second fake location to target ‘Chella-goers of W/E #2, which probably would have worked had some astute fellow not noticed.
Atherton was contacted by The Hollywood Reporter, who pressed him on whether or not the ‘mix-up’ was actually a press stunt (1000000% was), but he insisted: “No. Absolutely not.”
Source: The Hollywood Reporter.
