Days after photo supposedly showing rapper Travis Scott cheating on his wife Kylie Jenner circulated online and forced the rapper to dispute its authenticity, a YouTuber has admitted to creating and sharing the shonky imagery.

YouTuber Christian Adam today posted a video explaining the meticulous plot, which actually caused fans to seriously question Scott’s faithfulness to the makeup empress.

After saying he was inspired by the recent prank which recruited a Justin Bieber lookalike to eat a burrito sideways, the bloke said “the goal of this video is not to hurt anybody’s relationship, but to see how gullible is the internet.”

It turns out the answer is… Well, somewhat gullible, at least when presented with a photo so misleading. The image did circulate widely online, with many fans of the Astroworld champ assuming the fake TMZ watermark was legit.

However, the vast majority of publications which reported on the image – including this one – concluded the whole thing was an elaborate hoax well before today’s video.

Speaking after the photo went viral, Adam told viewers “I feel so bad sometimes. Like, damn bruh, am I really messing up [Travis’] relationship?”

We might never know what impact the photo actually had on the relationship, but at least we have a video of a dude spray-painting his hair gold for internet clout.

Image: Ronald Martinez / Getty Images