Sexism Experiment Makes Karl Stefanovic World Famous

By

Alasdair Duncan

Published

Yesterday afternoon, we wrote about Karl Stefanovic‘s actually pretty startling revelation that he wore the same blue suit every day for a year to see if anybody would notice, as a protest against the sexist remarks directed at his female coworkers’ outfits.

Nobody noticed – or at least if they did, they didn’t bother to comment – and yesterday, when Stefanovic revealed what he’d done, social media reacted with a level of amazement that usually doesn’t happen for people not named Kardashian.
In fact, per a report in the Sydney Morning Herald, Stefanovic’s viral experiment has made headlines around the world, from the The BBC to the New York Daily News, and reactions, although mostly positive, have been varied.
High-profile feminist site Jezebel ran with it as a lead story today, and writer Isha Aran pointed out that “[as] interesting as this is, he simply proved something we all already know, the double standard women deal with on a day-to-day basis.”
While this is definitely true, it’s also worth considering that Stefanovic, by the sheer novelty of his experiment, arguably proved his point to a bunch of people who don’t regularly stop and think about ingrained privilege and everyday sexism.
The stunt, meanwhile, has turned Stefanovic into something of a folk hero on Twitter, with grudging respect emerging as a common theme:

Today posted a selection of Karl’s best looks from the last year on their Facebook page:

Post by TODAY.
Stefanovic himself hasn’t commented since yesterday’s Fairfax interview, although it’s a safe bet tomorrow’s show will be an interesting one.
Image via YouTube
 

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