This 30 second spot for Dior Homme’s Sport fragrance sees Jude Law spouting more positive affirmations than the lame self-help book tucked away in your “secret” top drawer…
“You know who you are”
“…What you want”
“…Where you stand”
Meanwhile slow motion cut ins depict Jude taming (or at least co-existing with) wild mother nature, as tribal drums and an edgy slightly distorted guitar riff fade up. The audiences’ parting shot is Jude alone on a remote sand bar, probably contemplating exactly where he is “standing at the moment”.
I sympathize with male celebrities in fashion endorsements because they have to a) Personify masculinity whilst b) trying to be sexy (there is the obligatory shirtless eye candy shot for the ladies). It is a delicate balance which can easily look contrived.
The final voice over should have been:
“I am man…I am Jude Law…I AM the Law…”
