Channel Ten’s new station ID doesn’t air til Sunday but for lovers of support groups and B-List Australian celebrities the network has offered an online preview on Youtube. Taking inspiration from AA meetings and celebrity douche baggery the commercial feels like a DBA meeting – that’s Douche Bags Annonymous with the station channeling a “doesn’t take itself too seriously” vibe. Seriously.
To be honest the “seriously” tagline is still shoot-myself-in-the-face annoying and completely devoid of meaning but it’s refreshing to see Channel Ten and its talent not take itself too…umm..erm…earnestly?
Seriously though, how many times can I say seriously in this post without being seriously annoying. None? Seriously? Seriously. Anyway if you get anything from this let it be the joy of watching Natalie Bassingwaithe seriously bawl her eyes out while being seriously bad at acting and maintaining serious amounts of unlikeability. Sean Micallef on the other hand, that guy needs to run for Prime Minister or something.
