Yesterday, Waleed Aly‘s explainer on how we can defeat ISIL went absolutely gangbusters.
Waleed talks about how we can stop ISIL #TheProjectTVWritten by Waleed and Tom Whitty (@twhittyer)
Posted by The Project on Monday, 16 November 2015
“They want you to fear them,” Waleed said. “They want you to get angry. They want all of us to become hostile, and here is why – ISIL’s strategy is to split the world into two camps. It is that black and white. Again, we know this because they told us.”
The data is now coming in on just how far reaching Waleed Aly’s piece was – spoiler: it’s fukken far.
Twitter told PEDESTRIAN.TV that there were a whopping 39k tweets about Waleed Aly from Nov 16-Nov 17, hitting their peak at 140 per minute. There were 370k impressions (views) of Tweets in total, a 130% higher than the previous Monday’s episode. Based on impressions, it was The Project’s biggest show of the year.
And media intelligence company Meltwater told P.TV that there were a total of 8,840 conversations about old mate Waleed between 16-17 November.
BTW here’s a fancy-as-fuck data snapshot of how the convo went down on Twitter:
And here’s where (in the world) those conversations were taking place: