Airbnb’s New Logo Totally Looks Like A Vagina, Also A Butt

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Published

July 17, 2014

Wildly popular please-fill-my-spare-room-with-tourists web service Airbnb is going through a bit of an image redesign at the moment, upgrading their website with a slick new look and presenting a new image that encapsulates what the company is really all about. To go along with this, they’ve also designed themselves a new logo, one that’s instantly recognisable and can be drawn anywhere, anytime, by anyone. And they’ve certainly achieved that goal.

It’s just that the new logo kind of looks like a vagina. And a butt. And also balls. Somehow all at once.

The new logo, called the Bélo for whatever reason, is billed as a symbol of belonging, and aims to portray Airbnb as something much bigger than simply travel. The company’s explanation for the symbol is that is an amalgam.

AirBnB emails with illustrated explanation of its new logo: pic.twitter.com/JqQRUzpf3q

— Alex Kantrowitz (@Kantrowitz) July 16, 2014

Although people are already having a wee bit of fun with it.

ok this changes everything @Airbnb pic.twitter.com/soyqm9vwLW

— darth™ (@darth) July 16, 2014

The Thought Process Behind the new #airbnb logo pic.twitter.com/pUEps6e5Ik

— Shaun Pendergast (@ShaunPendy) July 16, 2014

Where have I seen the Airbnb logo before? pic.twitter.com/GDjlwsvgMC

— Visual Idiot (@idiot) July 16, 2014

The new campaign also includes this slick looking video presentation, complete with flashing, brightly coloured animation and finger plucked acoustic guitar with accompanying glockenspiel.