X-Factor Winner Dami Im Is The New Face Of Alannah Hill

The girlest of girly boutiques, Alannah Hill, has just announced that X-Factor winner and massively stylish babe Dami Im will be the face of their Autumn/Winter 2014 collection, which suggests that looking absolutely stunning in a frock will certainly help cement one’s reality TV-kickstarted career well beyond one’s first iTunes #1 single.

The announcement was made on Facebook today, with self-confessed “daggy loser” Im telling The Daily Telegraph “I’ve always been a fan of the Alannah Hill brand so it’s a dream come true to be the face of the new collection. My style has always been quite feminine so the clothes are perfect for me,” while Creative Director Darren Freeman-Barlow said “This is a new and exciting direction for us and includes our new modern range which will offer more trend-driven pieces.”

Images via Facebook