We’ve discussed the line between commercial interests and artistic expression with Nicky Zimmermann. We’ve celebrated a decade of existence with sustainable clothing pioneer Lisa Gorman. And we’ve illuminated the buyer’s role with global cosmetics purveyor Mecca Cosmetica. Now, in the final part of Pedestrian’s exploration of the Australian fashion retail landscape (presented by Westfield), we chat to local denim Queen Bettina Liano about the creative process and influences behind her ridiculously popular eponymous label.
Who is the Bettina Liano girl? The Bettina Liano girl is someone who doesn’t conform, who has a touch of rock edge attitude, and embraces her femininity.
Where do you draw inspiration from when you design a collection? What’s your starting point? We usually start with a theme. As the collection develops we seem to find inspiration organically from the many areas that complete our range. Collection ideas can initiate from various sources – a trim on a vintage garment, books, magazines, film, an archived garment form Bettina’s library. Often ideas can come from fittings, styling and draping fabric.
What do you see as the key trends over Summer? Sheer layers, floating dresses, pale pastel colours in sorbet oranges and hush pink hues. Light weight, super-stretch denims with loose fit tees in cropped silhouettes .
How have you seen Australian fashion change over the last few years? The Australia fashion landscape has changed dramatically in the last few years with new designers emerging, and many effected by the change in financial climate going. In the last few years the majority of Australian fashion labels have taken their manufacturing offshore. Bettina Liano is one of the very few Australian designers still manufacturing locally – something we are very proud of. Australian fashion has also become very quick when it comes interpreting international catwalk trends thanks to high speed internet and live feed sites. Australia is a unique place for developing young designers, and again this is something we should be proud of.
How have you seen the internet impact on retail and street style in general? A incredibly quick turnaround and delivery of fashion collections onto the high street has resulted in instant consumer gratification. This, combined with the ability consumers have to see and be dictated by others on a global scale has influenced the way consumers have dressed. A little French here and a Spanish twist there!
Find Bettina Liano at your nearest Westfield Shopping Centre
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