Fashion and sex have always maintained a solid partnership, and an ever-increasing number of fashion publications consistently produce content that has to be linked to ‘NSFW’ becoming the internet’s second most used acronym (after ‘ROFL’). Purple and LOVE in particular are all about nakedness becoming the next big fashion trend.
V Magazine has just made available the ‘The Sexy Body Issue’ featuring the appropriately sexy bodies of Natasha Poly, Eniko Mihalik, Lily Donaldson, Adriana Lima and Isabeli Fontana as a set of covers; but V has added an experiential layer (literally) to the covers by offering instant scratch-it style editions of each one. All you need to do is order your copy from the V magazine shop to buy the cover girl of your choice – or the entire set – and just scratch off the large silver ‘v’ on the cover to make The Sexy Body issue even sexier. Hurrah.