Humans have been drawn to glittery goodness since time immemorial, and there’s still something so satisfying about watchin’ stuff glimmer – it’s just a nice respite from the matte drabness we often find ourselves surrounded by.
Skincare purveyors and Instagram overlords Frank Body recognised this fact by announcing its Shimmer Scrub, a new exfoliating product featuring teeny-tiny particles of light-reflecting magic.
via Frank Body.
Now, Fashionista has reported that 50,000 people have chucked their names onto a waitlist for the swish new sachets. Fifty goddamn thousand. That’s a stadium-packing number, folks.
We’ve reached out to Frank Body for the exact numbers on this one, but if that claim stands – and if everyone on that list ponies / unicorns up US $19.95 for the scrub – that’s a cool million dollars’ worth of sales, on pre-orders alone.
Not bad for what’s effectively a clever mix of coffee grounds, salt, sugar, grapeseed oil and those sparkle-ensuring particles.
