Shona Joy Just Dropped A Bridal Collection Ft. Your Next Bridesmaid’s Dress

More and more, Australian designers are moving into the bridal space – creating affordable, modern collections for brides looking either for a wedding dress alternative or bridesmaids outfits. Shona Joy is the latest brand to join the party, debuting their LUXE collection this week.

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The aim with LUXE is to provide options for a range of body shapes and bridesmaid styles. Shona Joy has long been a brand women turn to for bridesmaids dresses already, with a reputation for creating flattering shapes and elegant designs that work well for bridal parties.

LUXE Bias Cowl Slip Dress, $280

The collection will feature pastels, neutrals and jewel tones – very on trend for bridal hues this year. Revolve and David Jones will be stocking the collection, so you can buy online or in DJs. The size range is 8-16.

Luxe Halter Frill Dress, $295
Luxe Bias Wrap Frill Dress, $295

The collection is available on Shona Joy’s site now, and you can see each dress in the colourways they are available.