Like a true Gen-Y opportunist Rumi Neely of style blog Fashiontoast has parlayed her prodigious net-lebrity and great set of pins into a modeling gig for American street wear brand RVCA.
Judging from her blog’s comments alone (most posts total triple figures) Neely is as polarizing a fashion figure as say Bruno (commenters either hate her or want to be her). Logic would then dictate that half of you will love this lookbook and half of you will loathe it. Either way Neely, much like Erin Wasson before her has a personal style which perfectly mirrors RVCA’s – one part coquettish wink, one part risk taking fashion enthusiast and one part beach-side chill. It’s a match made in cross-promotion heaven. Check out the lookbook via Fashiontoast
