Rumi Neely of the insanely popular luxe-meets-street style blog Fashiontoast sits pretty comfortably alongside the likes of Style Bubble’s Susanna Lau and Bryan Boy as a ‘celebrity blogger’. She garners more than 1 million unique visitors a month (which is Internet for a shitload) and is one of those rare and fortunate individuals whose hobby evolved into a bona fide paying job.

It’s just be revealed the Neely is heading to Australia in January 2012 for an exclusive collaboration with an Australian label Mad Love. Neely and her photographer boyfriend Colin Sokol will work together on the campaign for Mad Love’s 2012 summer collection – presumably with Neely styling and modeling for the campaign and Sokol behind the lens.

Considering the significant international profile of Fashiontoast (not to mention all that valuable web traffic), to land a collaboration with Rumi Neely is a pretty crazy coup and endorsement for a small Aussie label.

Keep an eye on the Mad Love website for more details.