Love her or hate her, Sophia Amoruso is a pretty magnificent hustler. The Girlboss author and founder of now-bankrupt e-store Nasty Gal has prepped herself big time for her next business move – $1.2 million bucks of prep, in fact.
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“I went to people that I know and trust who believe in me and the Girlboss brand,” Amoruso said of how she raised the cashola, which came from a bunch of investor companies.
It’s all for her new project, Girlboss Media. She soft-launched the new biz earlier this year with her Girlboss Rally, a ~networking event~ that saw punters treated to inspo sessions with big Millennial names like Emily Weiss, founder of uber-beauty brand Glossier.
The brand features an editorial site titled Girlboss.com, and Amoruso plans to continue her rallies with two more this year, one being in NYC. The LA one held earlier this year completely sold out, and saw people fly in from 15 countries. DAMN, that’s commitment.
“The archetype of success was built largely by and for white men. I don’t claim to have the answers. I just want to start a new conversation,” Sophia said of her rallies.
She’s also moving her podcast, Girlboss Radio, under her new biz umbrella – the first new ep will go live on 23rd August, featuring an interview with Roxane Gay – that’s pretty major – and she’s got a new book out in October titled ‘The Girlboss Workbook: An Interactive Journal for Winning at Life’.
Girlboss Media sounds like it’s got a pretty solid foundation – Amoruso’s already hired execs who’ve left major roles at Refinery29 and Goop to come work for her, and the advisory board for the biz features Alyssa Mastromonaco, former White House deputy chief of staff for Obama.
Amoruso is certainly a polarising figure, but there’s no denying she’s a damn fine business talent.
