Decluttering Whiz Marie Kondo Opens Online Store To Sell You Stuff That May Spark Joy

Yes, we are all very aware of the irony of decluttering whiz Marie Kondo telling you to, well, declutter, only to then open an online store to sell you things… but AH WELL, consider me baited.

[jwplayer rTF3OJ2v]

Kondo shot to fame – more fame – after her Netflix series Tidying Up With Marie Kondo dominated headlines for a solid amount of time earlier this year. You may also know her from all those precious this does not spark joy memes.

Anyway, Kondo has a store now and it’s very aesthetically pleasing to look at.

“My tidying method isn’t about getting rid of things – it’s about heightening your sensitivity to what brings you joy,” Kondo says on her website. “Once you’ve completed your tidying, there is room to welcome meaningful objects, people, and experiences into your life.”

Of course, the news has sparked some backlash but the team ensure that if the items in your home already spark joy for you than you don’t have any reason to replace them.

The shop itself features a slew of minimalist products, each selected by Kondo for “its ability to enhance your daily rituals and inspire a joyful lifestyle.”

The team is calling it “tidy chic”, which I do love.

I hope these items spark joy for you – and for your loved ones! They make beautiful gifts for anyone seeking to establish new routines, elevate their everyday tasks or create a joyful home. Just remember to complete your tidying and to use that experience to purchase mindfully. My intention is that you will cherish these items and use them for years to come.

You know, before I even get to it, that these products are going to be pricey. It’s to be expected.

Kondo’s favourite pieces include a tuning fork and rose quartz crystal (75 dollars) – I am neither adult enough or cashed up enough for this package deal.

Categories include decor and living, tidying and organisation, tabletop and entertaining, cooking and kitchen, bath essentials, aromatherapy, and books (her published books). Prices range from nine bucks (all-purpose cleaner) to $206 (leather room shoes).

The leather room shoes in medium are currently sold out so people – unless that’s a cheeky marketing ploy – are frothing the line.

Credit: Marie Kondo

You can check out the store on Kondo’s website right here.