No this isn’t the trailer for “The Bourne Resurrection: Bourne Again” but a new campaign video for Yohji Yamamoto’s sports wear collaboration with Adidas, Y-3. The sorta chilling video champions sportswear as essential garb for fleeing rooftop snipers and paranoia.
adidas Y-3 Spring / Summer 2009 from adidas Fashion Group on Vimeo.
Y-3 explains: Y-3’s campaign for Spring/Summer 2009 disregards convention in favor of a fresh perspective on the world. It is a look at a synthetic reality, an exploration of people’s lives seen as a glimpse through the lens of omnipresent surveillance cameras. The accompanying Y-3 movie captures a mood of undiluted elegance, vibrancy and sophistication – the mood of Y-3. Filmed by Darren Lew with the creative direction of Doug Lloyd, it reveals the verve of the Y-3 lifestyle where high performance meets high fashion. Visit Y-3.com
Creative Director: Doug Lloyd, Lloyd & Co.
Art Director: Martin Sandberg, Lloyd & Co.
Director of Cinematography: Darren Lew
Editor: Theo Stanley
Video Editor: Zak Tucker
Music: Sam Wagster
Styling: Julia Von Boehm
Hair: Didier Malige
Make up: Diane Kendal
Models: Oliver Edwards/VNY Model Management and Constance Jablonski/Marilyn Agency
Set Design: Stefan Beckman
Location: Downtown LA