Two days ago we published a sampler of Sports and Social Media Review 2013, a digital influence infographic compiled by Sydney social media marketing company One Meaning Communicated Differently which took an insights-based look at the Australian sporting social media landscape. Their findings? Code jumping Sydney Roosters star Sonny Bill Williams has the biggest social media following of any active professional athlete in the country, connecting with a volume of Australian-based fans and follower outnumbering that of EVERY SINGLE club in the A-League, NBL and T20 Big Bash League COMBINED. 

“The whole idea of it was to look at the complete digital, mobile and
social footprint of all the sporting codes and clubs in Australia,”
said One Meaning Communicated Differently Founder Jai Al-Attas. “We
were looking at their web presence, tech and mobile presence,
e-commerce, so the way they sell stuff on their site whether that’s
merchandise of memberships, and obviously social media.”

In that respect, the biggest winners from the study, published in full below, were the AFL and the South Sydney Rabbitohs. Aussie Rules clubs have the most Youtube views of any organisation in the country totaling 13,000,000 views between them. In a burrow north of the border, the red and green army proved once again that as the bunnies go so does the NRL with the South Sydney Rabbitohs ranking as the most powerful club in the country in terms of web and social media presence. The AFL is the highest ranked code.

At the other end of the influence spectrum, the struggling-for-attention NBL and Cairns Taipans were the code and club with the lowest social media rankings. Maybe give them a like. They’d surely appreciate it. Take a full look at the infographic below, player. 

Photo via Getty Images Sport