Twitter Is Rightfully Baffled By This Gun Company’s Attempt At A Tweet

One thing that is totally alien to us as Australians is the phenomenon of gun advertising. Obviously we see literally zero ads for guns in our sunny, gunless nation, but American ads are usually pretty great – a huge collection of wonderful appeals to fear, terror and masculine insecurity. The phenomenon of ‘Gun Nuts’ speaks to all three:

Glock, the firearms manufacturer you may be familiar with as the producer of the handguns action movie stars shoot bad guys with, came out with this absolutely baffling, unorthodox brand tweet:

Obviously there are several pressing questions here. First of all: what? Second: why is there a handgun in that pie? Third: why is it in the woods?
Basically everyone on Twitter had the same visceral response.