Nearly two years into the American presidency of Donald J. Trump, we’ve acknowledged that his supporters will buy his shit, despite how ridiculous it is – or because of it. It appears they will literally buy Trump-adjacent shit, too, and Trumpy Bear serves as the uncomfortable proof.

Social media burst into action earlier today after a Twitter user claimed to have seen an infomercial for Trumpy Bear, a blonde-haired plush bear, on Fox News. The clip caused punters to ask if something so patently ridiculous could actually be real. After watching it, you might ask the same question yourself:

Yep. Go ahead and honour your fallen veteran relatives with a toupee’d toy.

The thing is, Trumpy Bear, and that exceedingly corny commercial, are very real. Too real, in fact. Despite the clip only being picked up in non-MAGA circles in the past day, the toy has actually been on sale for at least a year, with a cool pricetag of AU$65.

Even more stunning is the fact that Trumpy Bear, perhaps the most cynical cash-grab ever devised to target the president’s credulous supporters, appears to be somewhat successful. A quick scour of social media reveals actual Americans have purchased the toy, removable flag and all:

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Dreams really do come true! ???? #trumpybear

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#MAGA #TrumpyBear

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Father's Day's gonna be yuge ???????????? #trumpybear

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#maga #trumpybear

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Look at it.

LOOK. 

Manufactured by Exceptional Products, which also hawks razor sharpeners and pet dental treatments on TV, Trumpy Bear appears to be fabricated in China. Again, that seeming contradiction does not appear to have kept buyers away from the product.

Speaking to Snopes, who confirmed the authenticity of Trumpy Bear, its inventor V.L. Lange said “In 1902 the teddy bear was born and named after President Teddy Roosevelt.

“When President Donald Trump was elected to office as the first non-politician president, I felt it was time to name an American fearless grizzly bear after our new Commander in Chief.”

Trumpy Bear certainly seems to have lived up to its modern namesake: cheap, corny, and once you pull the American flag out of its throat, empty on the inside.

Source: Snopes