Remember that time the Old Spice Guy came to Australia? Nah, neither do we.
The man that smells like a man, man, and who renewed our faith in advertising among a world of shouty Rivers promos, is coming to Australia, for perhaps no other reason than being attractive and eschewing feminism in the name of having women fall in to a puddle at his feet.
The Old Spice Guy, aka Isaiah Mustafa, will be galloping to our shores—shirtless and via Kangaroo—to promote the relaunch of Old Spice, and be gratuitously charming, frank and deep-voiced in public areas. Telling news.com.au, Mustafa said, “I’ve ridden horses, battled great white sharks and travelled the world, but what I’m most excited about is visiting Australia and shaking the hand of the manliest man.” He added, “Hello ladies of Australia, look at your man, now back at me, sadly he’s not me. But luckily for you I’ll be coming Down Under and bringing Old Spice to your manly nation, because all manly men deserve to smell like a man, man.”
Hear that? Why yes, that’s the sound of an advertising milking a campaign like they’ve never milked before.
