Having merch made up to ironically commemorate your gloriously misguided anti-drug PSA is a surefire way to tell it hasn’t had the desired affect. Well, that’s what New South Wales’ government should be taking away from the whole ‘Stoner Sloth‘ thing, anyway.
Only a few days after the anti-marijuana ads reared their fuzzy, foggy heads, some cheeky upstarts have gone ahead and slapped said sloth on a tee emblazoned with “Pass The Salt” – a phrase that, in all likelihood, is gonna be a “thing” now.
Again, probs not the intention NSW Premier Mike Baird would have had when the campaign was rolling out. It’s obvious the ads have connected with the bright young things of Australia, but definitely not in the way the state had hoped. What say you, Mr Premier?
Just saw the #StonerSloth ads. Not sure where NSW Gov’s ad guys found Chewbaccas siblings, but those videos are… Quite something.
— Mike Baird (@mikebairdMP) December 19, 2015
Oh. Yeah, they’re certainly something, mate. It’s early days, but a few days, one tee-shirt and countless pisstakes later, Stoner Sloth certainly ain’t looking like a slam dunk against weed.