The last shows will take place in 2016, and come the following year an “all new orca experience focused on natural environments” will replace them, said chief executive Joel Manby.
Evidently, SeaWorld deemed no task was deemed too drastic in countering the “emotionally manipulative” film with “obvious bias”, in an attempt to save their falling profits. The company spent a cool $15m on a TV and social media campaign countering the views portrayed in the doco, concentrated on telling customers “69 reasons you shouldn’t believe Blackfish“, and actually sent an employee undercover to infiltrate PETA.
Still hasn’t worked, though. Shame.
BUT WAIT, THERE’S MORE.
Watch the trailer for Blackfish below:
Image: Wolfgang Kaehler via Getty Images.
via The Guardian.