At last, the real winner of the NSW Government‘s relentlessly mocked Stoner Sloth campaign has been revealed, and – plot twist – it’s not actually us, the Australian public with front row seats to the biggest state government train wreck since Barry O’Farrell‘s expenno bottle of wine.
“It’s over dramatic and not an accurate representation of being high,” he says. “Being high has real pro’s and con’s that people should know before deciding if they want to try it recreationally or medically. The ad missed that completely, [as well as the chance to communicate] real facts about being high to educate teens.
“Furthermore, it uses the sloth, a mascot of stoners and loved by everyone else. It’s horrible way to have people that smoke listen to your message or have a loved character be looked at negatively. It shows a disconnect between [the NSW government] and the people they are trying to reach.”
You might even say it’s like they tried to pass us the salt and fanged us the salad instead.
Meanwhile, whoever’s moderating the Stoner Sloth (AUD) Facebook page is still vehemently defending the campaign (because Christ knows no-one else is volunteering to).
“As for our approach to these campaigns, research has found that fear and negative messaging are not effective in encouraging substance users to seek treatment,” they’ve posted, about a campaign that says if you blaze up, you’ll fail your exams, be laughed by your mates, and the wrong dinner items to your fam.
“The NSW Government‘s position on the recreational use of cannabis has not changed, and a range of initiatives are being undertaken to ensure that illicit drug use, including cannabis use, is reduced and prevented.”
Well…. yeah…. but NSW Premier Mike Baird is still back-peddling the bajesus out of this one all-the-same.
Just saw the #StonerSloth ads. Not sure where NSW Gov’s ad guys found Chewbaccas siblings, but those videos are… Quite something.
— Mike Baird (@mikebairdMP) December 19, 2015
Picture: AUTHORISED BY THE GOVERNMENT OF NSW.