Your fave discount supermarket chain Kmart has been forced to pull a Halloween costume after furore from mothers across the country.

The offensive costume in question is a Halloween wedding dress for children aged 4 to 6.

Observe:

An outraged parent created a change.org petition with the aim of having the costume removed from shelves.

“A child bride costume currently exists on Kmart shelves in children’s sizes. Tell Kmart this is beyond inappropriate and offensive and that they have a social responsibility to pull this item off their shelves immediately,” the petition reads.

“Each year, 12 million children (girls as young as 6 years old – the same size as this “costume”) are sold or married off by their family without their consent.

“That’s one million child marriages per month!”

Kmart promptly responded to the backlash by removing the costume from shelves and issued the following statement via nine.com.au:

“Kmart Australia regrets the decision to range the bride costume (ages 4-6 years), it was not intended to cause offence and we sincerely apologise. We have made the decision to withdraw this product and we encourage customers who have product concerns or feedback, to please get in contact with our Kmart Customer Service team.”

Interestingly, not all punters were in agreement that the dress should be banned from stores.

One change.org user wrote, “It’s a costume … untwist your knickers and get on with your life,” while another declared: “Let kids be kids.”