The home of food porn, sunsets, gratuitously placed thighs and animals who think they’re people, Instagram, has today unveiled what its ads will look like.
Earlier this year, the Facebook-owned social media juggernaut announced plans to implement adverti$ing messages across the feeds of its U.S. users, with other markets to follow, in a bid to stack mad paper recoup the billion dollar acquisition fee it commanded from Facebook and establish a sustainable business model capable of turning its 150 million registered users into giant hessian sacks with dollar signs on them.
In keeping with their pinky promise – these aren’t regular ads, these are cool ads – team Instagram have addressed the roll out on their blog where they explain that the first batch of advertisers granted permission to invade your image feed will be those who have already demonstrated the ability to organically engage with the community – ie. no lame brands who no one cares about.
“If you’re in the United States, you’ll see the sample ad above sometime in the coming week. This is a one-time ad from the Instagram team that’s meant to give you a sense for the look and feel of the ads you will see. ou’ll know a photo or video is an advertisement when you see the “Sponsored” label where the time stamp normally would be. Tap this label to learn more about how advertising works on Instagram. We want ads to be creative and engaging, so we’re starting with just a handful of brands that are already great members of the Instagram community. If you see an ad that doesn’t interest you, you can tap the “…” below it to hide it and provide feedback about what you didn’t like. This will help us show you more interesting ads in the future.”
Here’s what those ads will look like…
