In The Studio With DEAMS Just In Time For The Unveiling Of His Newest Artwork


The artist affectionately and professionally known as DEAMS,

has a studio that would make even professed ‘un-creative’ types eat a large

bowl of lime green jelly. At the moment he’s producing an artwork for the

launch of the new Melbourne Polytechnic, and we were lucky enough to get

some work in progress pictures of said studio, and some exclusive words from

the man himself.

A bit of background on Melbourne Polytechnic: located on the site of the

former Swinburne University Prahran Campus, Melbourne Polytechnic is a hub for creative industries training and will be offering around 80 programs ranging from vocational certificates, diplomas and advanced

diplomas and a growing selection of higher education programs.

We recently approached DEAMS to work on an art-piece for the

launch of the new campus, to be hung in the foyer of the Visual Arts

building. In the brainstorming phase of the project, DEAMS worked with students

Tayla Broekman and Shawn Lu (from NMIT – Melbourne Polytechnic’s parent

institute) to map out the newest DEAMS Original©.

The dude seems like a complete dude, and is full of sage/zen advice both art

related and in general. If you don’t leave this url at least 500% more chilled

you’re not doing it properly. Take it away, DEAMS:

Tell us about the kind of work you do?

I work as a graphic designer, art director, interior designer, painter, graffiti

artist and DJ. It is difficult to generalise when describing my work because it

is so diverse but I would say that all my work conveys a sense of balance. In

terms of aesthetics I feel there is a kind of Zen consideration when it comes to

composition and decision-making, I like to allow for spontaneity and freedom,

in harmony with deep thinking and careful research. This process can be

applied to all my work whether it is approaching a large-scale wall, a canvas

in the studio or the design of a business card.

How did you become an artist and how long have you been

doing it?

I feel like everyone has the potential to become an artist, it’s in our nature

to create. It’s like learning a language, learning to communicate ideas and

emotions visually or audibly except that not everyone speaks the same

language. I’ve been creating since I could hold a brush or a pen; my mother

was very encouraging in all forms of creative expression whether it is music,

art or philosophical discourse. Art, design and music are all I have ever known,

most of my working life I have been practicing within these disciplines

and I hope to continue to do so.

Where does the inspiration for your work come from?


The majority of my work is inspired by music, philosophy and spiritual

realisations. My friends and family inspire me a lot. I find the world over

stimulating sometimes and although I love what people are producing I’m

more interested in their ideas and their approach to life. You don’t always get

that from the Internet, but it often comes from a real connection or one on one

conversation.

What are some of your influences, in terms of style?

Bauhaus design movement, Viennese design, Karel Martens, surrealist

movement, Graffuturism movement, Miro, Kandinsky, Gleeson, Turner,

Rothko, the list goes on.

How important do you think it is for an artist to have an

identifiable style or voice?


Every artist has a voice but they might not have yet learned to sing yet. This

comes down to training and self-reflection. This question brings us back

to learning the language of visual communication. In regards to having an

identifiable style, I think this isn’t something one should look for but through

research, experimentation and intuition a style will inevitably emerge if you

stick with it long enough.

Can you describe the ‘creative process’ behind the work?


Music, mood, energy, colour, don’t think, paint/dance, review, imagine,

render, remove, activate, detach, meditate, geometry, review, share,

conversation, learning, next work.

How’s the Australian street art scene going? Any changes in

recent times?

I find the term street art is often misused and can limit the scope of work being

explored in today’s art scene. Art that exists on the streets is to me street

art, art that exists on a canvas in a gallery is contemporary art. My roots are

in graffiti, the act of painting letters on walls, often without consent. This is a

foundation that encouraged me to break the rules of standard practices. I am

heading toward a more cross-disciplinary practice that involves people outside

the realms of street art and graffiti but maintains some of its core principles; a

practice that is more unified and focuses on pushing boundaries. I feel there is

growing interest in pursuing these directions within the Melbourne scene.

What advice would you give for young artists looking to get

involved?


Make connections, talk to the artists that inspire you. We are lucky enough

to be able to communicate directly with people in this day and age, make the

most of these tools to build relationships, gain wisdom and find direction. Find

a good mentor, let yourself change and develop freely, walk your own path

and don’t let dollar signs influence your decisions.



For more on DEAMS‘ work head to www.vivideams.com, Swoop and Melodie and the AWOL Crew Facebook.
For more information on Melbourne Polytechnic courses please phone 03 9269 1900 or visit melbournepolytechnic.edu.au.

Shot By: Dean Sunshine of Land of Sunshine + Liz McLeish of Street Smith

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