Everyone knows Woolworths home brand stuff. Your childhood pivoted around your mum and dad buying you the Woollies brand version of whatever delicious treat you had actually wanted. The Tiny Teddies were a particular mainstay on the playground, distributed in little plastic Gladwrap bags Halcyon days.
There were a couple of gems. Someone in the PEDESTRIAN.TV office swears by the home brand garlic bread. We don’t officially endorse this editorial position.
Well, goodnight sweet prince. Woolies is ditching its classic red and white Homebrand labelling. The company is replacing it with a new label ‘Essentials’, which seems like the same thing? It doesn’t seem that much more luxe to us, but what do we know.
Apparently Essentials is already used to label stuff like paper plates, plastic cutlery and so on. It will be Woolies new low-cost home brand label for everything else.
This has been driven by the German supermarket giant ALDI and the growing perception among some people that their homebrand stuff is higher quality. Maybe the people they polled are just off chops on ALDI’s Rivet, the delicious blue-canned lager only drunk by the loosest of units.
RIP Homebrand. You were good to us.
Source: SMH.
Photo: Getty Images / Quinn Rooney.
