Everything You’re Doing Wrong On Tinder According To The Guy Who Invented It


Is your Tinder game weak? Someone’s here to help. Pedestrian recently caught up with Tinder CMO and co-founder Justin Mateen to discuss the four best ways to step up your Tinder game, the inexplicable phenomenon of men posing with tigers and love in the time of smartphones. Here’s what he had to say.

TINDER CO-FOUNDER’S TOP FOUR TINDER TIPS 

1) GOT TO BE REAL

Justin says: “Most importantly, when you’re curating your profile make sure it’s an accurate reflection of who you are and what you’re looking for. People are attracted to others if they feel they are genuine. No one likes fake people.”
2) PICK UP LINES ARE CHEESY, LAZY AND DON’T WORK 
Justin says: “I think that once you match up with someone, pick up lines don’t work in the real world and they don’t work on Tinder either. They say nothing about the person saying them. The key is to make sure the first message you send is really well thought out, distinct and tailored to that particular person and the particular situation. Try to go with something that you have in common with that person or something you can deduce about them based on their profile. Whether that’s what they’re wearing or where they’ve been or the activities they enjoy.” 

3) MAKE THEM FEEL SPECIAL 
Justin says: “Make them feel special. Everyone wants to feel special. So actually showing interest in someone and taking the time to actually think of something that’s relatable to them is a great start. Go beyond their appearance and go in with an attitude of wanting to get to know who they are. I know that sounds trite and cheesy but this is an adventure. This is anything you want it to be. But at the centre of it is human connection. The social need to know and understand other people and be known and understood yourself. Never forget that. Really.Your experience will improve drastically.” 
4) JUMP RIGHT IN, DON’T OVERTHINK IT
Justin says: “When you’ve matched up with someone on Tinder don’t be afraid to talk them. They’ve already pre-screened you and they want to get to know you better. So just be yourself and go for it. Don’t wait. Be open to connection and jump right in.”   

He also shared with us the following pieces of Tinder-related information…

APPARENTLY OVER 6% OF AUSTRALIA’S POPULATION IS ON TINDER
Justin says: “We’ve got about 800 million profile readings [swipes] a day and we’re making over 10 million new matches per day, so that kind of gives you some context around our user base. And we have over 6% of Australia’s population on Tinder in just a year and a half. That’s an amazing number.”


PEOPLE ARE USING TINDER TO CREATE PLATONIC CONNECTIONS, TOO
Justin says: “Tinder isn’t exclusively a dating platform. It’s a social discovery platform. And essentially what we’re doing is making introductions between two people. So nowhere in the app do we say it’s a dating platform or tell people how to use it. It turns out that people form the strongest bonds when it is in the context of dating and that’s how people tend to use Tinder for the most part. But as the product evolves people will be using Tinder for other purposes as well. We find that as time has passed people are finding more and more reasons to be on Tinder. People primarily use in the context of dating but we’re finding that more and more people are using it to find roommates, find people to play sports with, watch a movie or whatever. We’re finding that people are using Tinder for all kinds of reasons.” 

ON CRITICISM THAT TINDER IS SUPERFICIAL 
Justin says: “It’s very similar to meeting someone at your local bar or connecting with someone at a party. When I go to a party I don’t necessarily know what I’m looking for. I just talk to people and try to figure out what could potentially come from that new relationship. That’s how Tinder works. It really is a digital representation of how humans interact. When you walk into a coffee shop the first thing you notice about someone is their physical appearance so you’re either drawn to that person or you’re not. Once you engage in conversation you look for commonalities and how to establish trust. Often that’s common friends or mutual interests and that’s exactly what we choose to show on the recommendations page when we show you new people on Tinder. Having that information readily available allows you to quickly make a decision about whether or not you’re interested in getting to know someone better and I think we behave similarly in real life.”  
HE HAS NO IDEA WHY SO MANY PROFILE PICTURES FEATURE MEN POSING WITH TIGERS EITHER
Justin says: “I think people are getting really creative with the type of content they’re putting on their Tinder profiles. It really gives an indication of who that person is. Often, you want to build a certain image and make your intentions clear on whether you’re looking for a longterm relationship or friendship or whatever it may be. Having said that, I can’t really explain the tiger thing. It’s a learned behaviour I guess. I’ve seen lots of pictures of tigers. I’ve seen an entire blog dedicated to men with tigers in their Tinder profile. I think it’s a learned behaviour. Men think that it’s a way to attract women.”   
Pedestian spoke to Justin Mateen for the home entertainment release of Are We Officially Dating?, out now on DVD and Blu-ray.  

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