Yoof broadcaster triple j has expanded into the not-so-yoof market with announcement today that Dig Music, the digital radio station aimed at listeners who are a little more grown up and more likely to be interested in the winner of the Best Adult Contemporary ARIA award, has been brought under triple j’s management. A press release from the ABC explains what the over-30’s demographic can expect from Dig Music’s shift to the j’s:
“Predominantly a new music station, it will be powered by the knowledge and know-how of triple j, as well as our incredibly rich music history and archives. Like triple j, Dig Music will have a large and varied playlist, focusing on the best new music from Australia and overseas, but it will also play songs and artists that shaped the lives of its audience. What this means – stacks of new music plus all the classic triple j tunes you’ve grown up with.”
Dig Music promises a “refreshed musical format”, as well as the introduction of guest programs by artists like Moby, Billy Bragg, Sarah Blasko, Adalita, David Bridie, Missy Higgins, Bernard Fanning, Tex Perkins, Katalyst, Amanda Palmer, Jen Cloher, Josh Pyke, Eskimo Joe, Kevin Mitchell and Clare Bowditch.
Image via triplej.net.au