With cd sales dropping, labels everywhere are bending down around their ankles to try pick up profits wherever they can. Originally it was all about the bonus disc but times have progressed, for example Universal gave out Cut Copy tagged totes to try and send ‘In Ghost Colours’ to #1, it worked…
In the sea of album selling gimmicks, I’d have to say personally this is one of the more note worthy.
A USB stick packed full of tracks, packaged as cassette, sold as an album… WOW.
Would you bhey it?
