Santogold, Julian Casablancas and Pharrell Williams Film Clip

We previously reported that the genre bending trio of Santogold, Pharrell Williams and Julian Casablancas had written a song exclusively for Converse, the accompanying film clip has now been released – chucks in tow.

Perpetually the shoe of choice for the musically inclined among us, the humble all-star has seamlessly dovetailed music and street fashion for decades. I bought my first pair when I was 16 in poor emulation of Kurt Cobain. Five years on and they are still in my possession – hole ridden, caked with mud from countless festivals, blue biro scrawled across the toes (Beatles lyrics if you must now, but ones that are pretty cheesy).

The track in question – “My Drive Thru” isn’t that great given the varied talents at work (throwaway lyrics aplenty) the clip however, is a 2D wonderland of hipster cardboard cut outs come to life. It reminds me of the first time I smoked hydroponic weed (around the same time I bought my first pair of Chucks coincidentally) I could barely walk home and thought that I was in a giant pop book.

Though this smacks of Marketing 2.0 and the song is utter horse shit, I can’t be angry at Converse for trying to convince a new crop of kids to wear their kicks. Mine have served me well.

Check out the clip below…

Santogold, Julian Casablancas, and N.E.R.D. Produced by Pharrell
Photo by Simone Joyner via Getty