Ron Burgundy Continues Most Dedicated Marketing Campaign Of All Time, Goes Cycling With Daft Punk


Boy, that escalated quickly.

Swathed in his finest polyester man-suit in service of one of the most aggressive marketing campaigns of all time, professional Will Ferrell impersonator Ron Burgundy teams up with some French dudes who know a thing or two about aggressively marketing things to young people, Daft Punk, for a ride through Amsterdam in a promotional video shot for this year’s 2013 MTV European Music Awards.

Here’s a quick grab from their Instagram account

As they say: when in Rome, do as the Romans do?

‘Anchorman 2: The Legend Continues’ will be released December 19th.

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