The clip for Ladyhawke’s new single follows suit from its predecessors, reeking of 80s inspired style. The clip follows in the newly established Ladyhawke school of music video making- ‘Paris is Burning’, Pip Brown walks towards the camera in an alley; ‘My Delirium’, Pip sits in a bedroom then drives a car towards the camera in an illustrated animation sequence; ‘Back of the Van’, Pip sings to the camera and practices tossing her hair whilst backlit; and now ‘Magic’, Pip rides a magic carpet and regularly walks towards camera, stops, and stares down the barrel.
The tracks are catchy, perfectly poppy, and so mainstream radio friendly that even my mum is a fan, but why so much camera love in all the videos? Pips a bit hot, so I guess if I was her agent/manager/publicist/label I’d be working that angle too.
Magic opens with strange skulls and a tribal man floating towards the camera in a smokey outer space. Ladyhawke looks into a crystal ball and sees a man with an eye patch and no hair tying up a sailor with a moustache, the tribal man is also there, I think he’s drumming. Pip walks towards camera in a creepy forest, cue bats. Pip rides a magic carpet and gives the sailor a hug.
It looks a lot better than my description, totally more smoke and stars and sparkles, no unicorns though. Why are you still reading this? Go watch it already!