Kendrick Lamar has released the music video accompaniment to his ebullient new single ‘i’ and the lead track from his as-yet untitled, highly-anticipated third studio album as a follow-up to the critically-acclaimed good kid, m.A.A.d city.
Directed by Alexandre Moors & The Little Homies, ‘i’ samples The Isley Brothers’ ‘Who’s That Lady’ and follows Kendrick on your typical Saturday night: from club, to rooftop dance party at dawn, to hanging out the side of a car, to completion.
Ron Isley’s also there, and now you are too.
