I think I speak for all of us when I say, from the bottom of my heart:
Oh no, Justin Timberlake, baby, what is you doin?
JT is back, and gone are the days of fun, intellectually bereft bops like ‘Senorita‘ and ‘Sexy Back‘ – instead, we’ve got Justin reincarnated as your mate’s unbearable woke dad who insists on lecturing you about Monsanto and water fluoridation while you’re mid-Mario Kart.
And his video for new sinle ‘Supplies‘ is… it’s really hitting all the marks. The wrong ones, to be absolutely clear. When the first thing that springs to mind upon viewing a video is Kendall Jenner‘s infamous Pepsi ad, you know you’ve made a devastatingly wrong turn at some point – probably way back at the Pinterest-board stage of art planning.
Here are just some of the insanely cooked things going on in JT’s ‘Supplies’ video:
1. A flanno-wearing Justin busts up a bunch of white-garbed white people who are pushing around someone dressed (gasp!) in black, but who turns out to be… a hot lady. Also there are albino crocodiles.
2. The mystery hottie blows up an Illuminati pyramid of cash that’s being worshipped by a bunch of shaggy-looking drones. Then JT piggy-backs her the hell out of there.
3. JT and date strut through a room of floating people and pull off their cool VR headsets, sending them crashing to the ground. Rude.
4. RANDOM SEX SCENE.
5. The duo wake up in a post-apocalyptic desert outside of LA (???) and appear to have adopted a clan of tiny ragamuffins. One of them tells us to WAKE UP ‘cos we’re STILL ASLEEP (also rude tbh).
Bonus round: chick wearing a “PUSSY GRABS BACK” t-shirt; JT transfixed by a wall of TVs showing all the Bad Shit going down in the world; the lyric “it makes me a generous lover“.
Just made a coworker watch that new Justin Timberlake “Supplies” video, to make her experience the awful with me. Her feedback: “It’s like the Kendall Jenner Pepsi ad of music videos.” I agree.
— Sam Sanders (@samsanders) January 18, 2018
Justin, we love you, but please… rethink this.
Watch the whole vid here, and god speed.
