Just days after musician Jack River made a viral post calling on Channel Seven and corporate Australia to play more local music, there’s already been a massive outpouring of support – with both Channel Seven and Coles backing the idea.
On Friday, Coles confirmed with PEDESTRIAN.TV that the supermarket brand would now be adding more Aussie tracks to Coles Radio.
“Coles is a proud supporter of Australian music and our Value The Australian Way ad features Australian artists Missy Higgins, Dingo Spender and the current lead singer of Yothu Yindi, Yirrŋa Yunupiŋu,” the company said in a statement.
“We will be adding even more amazing Aussie tracks to Coles Radio next week so tune in and enjoy!”
This comes after Channel Seven journalist Edwina Bartholomew confirmed that the network would be blasting more Aussie tunes in the arvos during their Olympics coverage.
“Hey Jack River and other Aussie musos, we hear you,” she wrote.
“I can’t speak for Woolies and Aldi et al but we are going to beef up the Aussie music in the arvos on 7 Olympics.
“Send us your requests and tag your favourite Australian musician.”
It’s a massive win for musicians (obviously there’s still more that can be done), but it’s good to know that big corporates are actually listening.
In the viral post, River called on orgs like Seven, Coles, Woolies and Aldi to play more Aussie music as musicians need it “more than ever”.
A huge $300 million has been lost in revenue by the Australian music industry, according to Muso. Not only is that bad for the musicians themselves, but it’s bad for the economy as well.