Beyoncé & Jay-Z Are Using Their Considerable Sway To Con You Into Going Vegan

Marco BorgesBeyoncé‘s trainer, has a new book out, called The Greenprint: Plant-Based Diet, Best Body, Better World which espouses the virtues of veganism.

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The trainer has recruited his famous, sometimes-vegan mates Beyoncé and her hubby Jay-Z to pen an introduction to his new tome, lending their support to the theory that you’ll be healthy af if you give up meat and cheese, which I don’t like thinking about. Pls don’t take my brie away.

Better yet, the angle is around it being good for your kids too/your status as a person with kids, because you knew right, that they have three kids? Blue Ivy, Rumi and Sir are their names, FYI.

Having children has changed our lives more than anything else. We used to think of health as a diet – some worked for us, some didn’t. Once we looked at health as the truth, instead of a diet, it became a mission for us to share that truth and lifestyle with as many people as possible.

Bey publicly turned vegan most recently to prep for Beychella, the highlight of 2018, writing in March, “44 days until Coachella! Vegan Time!!” as she tried to plug the 22 Days Nutrition challenge she co-founded with Misters Z and Borges in 2015. Z though, according to British tabloids, struggled to stay on track that time around.

He loves wine in the evening, as well as cheese and pasta with clams, but Bey rolls her eyes if he so much as suggests that they take a night off from the diet,” an insider said at the time.

Jay-Z actually also wrote the foreword for Borges’ 2010 book, Power Moves: The Four Motions to Transform Your Body for Life, while Bey wrote one for 2015’s The 22-Day Revolution: The Plant-Based Program That Will Transform Your Body, Reset Your Habits, and Change Your Life. They’ve been vocal fans of the bloke’s vegan lifestyle for yearsssssss.

The couple first gave the vegan thing a go in 2013, with Jay-Z actually blogging about the experience online.

Borges reflected on the pair’s time on the initial diet to People:

They walked away with a greater understanding of the powerful benefits of plant-based nutrition. They were getting people saying, ‘Your skin has this glow.’ And who doesn’t like being told they look awesome?

The couple advocate incorporating more plant-based meals into your diet – not necessarily going full-hog vegan 24/7 – because it makes such a “profound impact on our health and the environment“.

[We] want to challenge you, as we challenge ourselves,” Bey ‘n Jay said.

We all have a responsibility to stand up for our health and the health of the planet. Let’s take this stand together. Let’s spread the truth. Let’s make this mission a movement. Let’s become ‘the Greenprint’.

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