ABSOLUT VODKA is exposing its naked self to the world for the first time ever:

ABSOLUT No Label was conceived to send the message that no matter what’s on the outside, it’s the inside that really matters.

To coincide with one of the world’s largest gay celebrations, The Sydney Gay & Lesbian Mardi Gras, ABSOLUT invite you to support the people who spend their lives being labeled by others and to challenge your preconceptions and celebrate diversity and respect.

ABSOLUT No Label will present ‘Mardi Bar’ 2010 – a ‘pop-up’ bar located at Nevermind club on Sydney’s Oxford Street, which will open for business on Wednesday 24 February until last drinks on Saturday 6 March inclusive.

ABSOLUT No Label is available from Liquor on Oxford and Kemeny’s Bondi while stocks last.

Discard your labels at absolut.com/nolabel – In An ABSOLUT World there are No Labels.

ENJOY WITH ABSOLUT RESPONSIBILITY

CLICK ON , THEN PRINT THE VOUCHER BELOW TO SAVE $5 ON YOUR NEXT ABSOLUT VODKA PURCHASE.

Image courtesy Myles Formby