Some time ago, sweet man Rami Malek went viral after a video resurfaced of him being a bit intense in a promotional video for a hotel. Now, it’s done did happened again except instead of Malek reading out a list of his favourite things, we have Tom Hiddleston being a thoughtful partner and encouraging you to take your vitamins.

You must watch this video to fully appreciate it but as a preface, here’s a little taste of what to expect.

The Chinese ad, for Centrum, begins with some lovely uplifting music as you rise from bed, wander into the kitchen and find Loki fiddling around with some food because he “finished early and thought I would pop back and make you breakfast.” He’s speaking to the camera, AKA you.

On the plate is an egg, sunny side up, in the shape of a heart.

“You look great,” Hiddleston says and then places the Centrum vitamins right in front of you.

Will this make Centrum a lot of money. Abso-bloody-lutely.

Just like Rami Malek’s viral video, people had so much to say on Twitter. The Hiddleston fans obviously frothed on it but others were… a bit puzzled.

If you do not recognise this terrifying thing, please do ruin your day and watch this video. 

Someone took the piss out of Tom Hiddleston fanfiction and it has ruined me.

GOOD STUFF.

In other news, as the very cool posters may have revealed, you can catch Hiddleston in Avengers: Endgame come 24 April, 2019.

Don’t forget to take your vitamins beforehand.